Your Store’s Hygiene Standards Have Something to do with Your Business’ Performance
Appearance plays a big role in a brand’s or business’ reputation and, consequently, performance. Hygiene is at the core of any business’ presentation. No self-respecting business owner would ignore unhygienic standards such as dust, spills, and bad odor in his/her store. Similarly, no respecting customer would shop at a store with poor hygiene standards.
Without a doubt, a business’ cleanliness does affect clients’ moods. Here are three ways how it does that.
It Determines Customer Experience
In today’s competitive markets, the slightest added advantage over the competition may be the difference between a successful and unsuccessful sale. For most businesses, good customer experience does the trick.
An unhygienic business puts off all customers who walk in. However, sparkling shelves, walls, floors, and products are appealing and even attractive. Hygiene nurtures trust and confidence in clients and motivates them to buy and return, thus earning the business a pool of loyal customers. Poor hygiene, on the other hand, practically tells off customers – in fact, many customers will walk out without buying anything, and only the most polite and arrogant will even stay long enough to browse.
It’s All about First Impressions
Imagine that you have just set up shop, your first business. It is the newest business in the block, and Potential customers will be curious to see what you are selling, and their initial impression of the premises will determine all future assumptions and expectations of the business.
However, also imagine that you just cannot find the time or resources to polish everything before opening the front doors. All customers who walk in will be put off by the unhygienic appearance and may never want to come back. However, if the business was spotless clean, then most of the new clients will likely visit again and again as long as you have whatever they are looking for.
The lesson here is that a poor first impression will cost you many new clients while a good first impression will earn you more loyal customers.
Hygiene is a Requirement by Law
Businesses are part of society, and so are you. Society today expects everyone and everything to be clean. This expectation is especially warranted when the society is actually paying for products or services associated with it. After all, poor hygiene is a health hazard.
To this end, the government and other authoritative parties require business owners to maintain proper hygiene. For instance, the food and beverage industry has to be regulated by health inspectors to ensure that clients are not exposed to health hazards. Landlords also expect their tenants to maintain good hygiene and may even close down the premises if hygiene standards are breached.
As such, businesses do not have many options except upholding good hygiene if they want to stay in business, both legally and technically.
Leave Hygiene to the Experts – Try BRAVO! Support Solutions
Do you lack the time to clean and tidy up your store? Well, you don’t need to as long as you have BRAVO! at your service.
BRAVO! is one of the largest facility support companies in the nation. It offers a wide range of services including janitorial and healthcare EVS services and charges an affordable fee for top-quality services. The company has its headquarters in Green Brook, NJ but operates several branches across the country including Arlington, VA, Raleigh, NC, New Castle, DE and Bentonville, AR.
Visit the BRAVO! website to learn more about their services and book dedicated janitorial services to ensure that your business is always sparkling clean.